Consumers may not trust reviews on the company's website. They believe the reviews that are written on other authentic websites. For example, when purchasing products, people read reviews on e-commerce sites and not on company's websites, because there are high chances of writing fake reviews on their own websites.
MNCs are also helpful in knowledge transfer. As MNCs operate in more than one country, they practically test and implement the best strategies. This technological and knowledge transfer helps the host countries.