Are influencers really influencing

Are influencers really influencing?

Social media influencers who are relatable and who can blend the brand campaigns into the rest of the content without making them look like advertisements can gain the trust of the people and hence can influence the purchasing behaviour of their followers.
covid third wave in India

Covid third wave in India

Even though India missed the target of vaccinating the entire adult population by December 2021, around 90% of the adult population took at least one dose of vaccine. As of 12th January 2022, more than 154.50 crore people are vaccinated. Now, the younger population aged 15 to 18 years are also being vaccinated.
smart farming the future of agriculture

Smart farming

For example, agricultural drones can observe the moisture in the soil using sensors. If it is below the predefined value, it will take the programmed action such as alerting the farmer or switching on the water spraying function in the drone. It will also result in more efficient use of water.