Background :-

  • Media refers to the means of communication. Newspapers, radio, and television, books, magazines etc comes under media.
  • Media has a very important role, especially in democratic countries.
  • It’s been an effective medium for communication, exchange of information, marketing, advertisement and sharing views, opinions and ideas.

Positive side :-

  • Media has played a big role in India’s independence struggle. Freedom fighters used media to create awareness among people.
  • Through media, we can know the happenings around us in fraction of seconds.
  • Mass media helps in ensuring the transparency of the government. The importance of mass media is often described by stating it as a fourth pillar of jurisdiction, other three being union government, security forces and judiciary.
  • Even the remote places are now connected to the remaining world by means of media.
  • Media draws public attention to the most crucial problems of the society such as corruption, quality of education & women harassment.
  • We can also express our opinions, views and thoughts quite easily, ensuring the freedom of expression. we can express ourselves on the mass media through the interviews, articles, live talk shows and also on the internet.
  • Media has been successful in termination of various social stigmas and malpractices of the society. It has also proven as a catalyst in the addressal of grievances of public.
  • Media also generates a large amount of job opportunities.

Negative side :-

  • At the time of Mumbai attacks (26/11), media added fuel to the fire. Terrorists were able to see what’s happening there, and threw grenades at the commandos.
  • Media creates a hype of everything.
  • With the half-baked information, media shows innocent people as criminals or terrorists at times. This puts their lives & careers at stake.
  • The information provided by the media may not always be accurate. In the cut throat competition in the media industry, it is possible that the information could be manipulated to attract the attention of the wider audience.
  • News channels explain the way the crime happened in detail. Criminals can learn more ways of doing crimes.
  • Some politicians are using news channels to show news in their favor. People may not know the actual truth as different channel says the matter differently.
  • Media is making criminals as celebrities.
  • The unnecessary importance given to the world of glamour and film industry makes the youngsters live in an imaginary world. It distracts them from the world around them and often from studies.
  • Media has been influencing the public opinion. As a result, those who control the mass media have the capacity to sway the public opinion.
  • Due to the need of generating higher TRPs, news channels generally selects some conflict as their lead story as it attracts the viewers, listeners and readers. These conflicts includes mostly the most recent and extreme crime or disaster, generally made to look more intense than it really is. The long term, on going news are pushed aside easily and are given no importance at all.
  • The mass media is often accused of portraying the female sexuality in unhealthy and unrealistic ways as a means of gaining higher TRP. This can have a huge impact on the values our culture have. The children might develop stereotyped views.
  • Too much information can create mass panic in people in the times of critical situations like outbreak of mysterious illnesses in some part of world.
  • Media doesn’t ensure the right to privacy. It sensationalizes personal lives, especially of the public figures.
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Conclusion :-

Media must spread knowledge and information that influence people in a positive way. Without the support of the people, Media is powerless. It is up to the people to not give it the power to rule the people yet obtaining the benefits from it.

Afterwords :- What are your thoughts on this topic? Feel free to express your opinion in the comment section below.

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  • Ayush kumar, Sep 21, 2021 @ 8:29 pm Reply

    In my point of view media is one of the platform which connect a person from the world it is a boon for those people who are busy in their work the media can help them to to get the news in short time but now a damn many media are introduced fake shows to gain TRP so I think media is a good mixed blessing or it depend on the individual that what they wanted to watch

  • Varun kumar, Dec 23, 2020 @ 10:35 pm Reply

    According to me; mass media has highly boon side because it improves by sharing information and knowledge with us. as this year was pandemic year and it is still going on teachers and professors made groups on social media to extend their classroom discussion and to post the assignments and held tests and quizes very helpful for students to keep their study continue even in this pandemic period.
    it is useful for companies which are developing interactive communities that connect individuals to share bussiness needs and experiences.
    News paper help people to keep update their selves daily with current news helpful many students preparing for civil services and moreover to find job which contains many advertisements posted by various companies.

  • Rimi, Aug 25, 2019 @ 8:28 pm Reply

    I have gone through the whole article, and i would like to add few more points of the negative impact of media on us. Whichever positive views we had on media back in time is all changed now. Nowadays media is more negatively influencing or rather i should say creating a lot hazard when it comes to celebrities!! Many a times it is shown that they are bothering them for news and also spreading the wrong news about them. Not only that they are also accused to ask irrelevant and misguided questions in the interviews which is very troublesome for people.
    In my opinion media is now a days is all surrounded by the aggregation and unnecessary news. Maybe thats why no international media has covered the amazon rainforest wildfires which is a serious threat to our planet.
    Thank you!

    • Varun kumar, Dec 23, 2020 @ 10:38 pm Reply

      Hey rimi,
      The great point raised by you

  • Yash, Jan 14, 2018 @ 9:04 pm Reply

    Ya it’s a very good but some more points must be added

  • Praveen Rathore, Jun 30, 2017 @ 12:02 am Reply

    Their are certain points are good which are effectable

  • srinivas, Mar 3, 2013 @ 5:14 pm Reply

    Understandable information…….
    thanks for valuable information about media……
    simply super…………

  • Chandni Dangi, Mar 3, 2013 @ 2:44 pm Reply

    completely understandable… great information..

    i would really appreciate.. if u could mail me information regarding india's demographic divident… plz

  • revathi, Oct 9, 2012 @ 10:51 pm Reply

    Good but we need more information

  • Srini Vas, Oct 4, 2012 @ 3:04 pm Reply

    nice .but we need more information..

  • the power of tibco, Feb 17, 2012 @ 7:05 am Reply

    appu ji excellent

  • Anonymous, Feb 12, 2012 @ 11:22 am Reply

    very very good. keep it up!!!!!!!!!!!

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