Big Data is a technology that has come into existence in recent years. Its applications, ease of access and accuracy have made it very popular in diverse fields. But, very recently, its cons have also come to the fore. The Cambridge Analytica and Facebook scandal exposed the weak flank of system, i.e, the ease with which the information can be misused.

Information Privacy in Big Data is something to be taken very seriously, as it can influence even voter behavior and in extension alter our Governments. Politics is emerging as one of the key markets of Data Analytics firms. Cambridge Analytica was increasingly engaged in helping politicians to understand voter behavior through data(later found to be stolen), Donald Trump was allegedly one of its clients.

Indian politicians have also been catching up. Several political parties have opted for the services of Data Analytics firms to understand voter behavior for the 2019 Lok Sabha elections. In the Indian context, information privacy has been a bone of contention between the present government and the opposition over the Aadhaar Bill. Aadhaar database has been repeatedly proven to be prone and vulnerable to attacks. A single breach in its security could expose vital information of Indian citizens.

In the light of this privacy loophole, for the Big Data Technology to stay relevant and benevolent, certain checks and balances need to exist. Stringent privacy norms and punitive laws need to be put in place so that companies would be more careful with user data. Data must only be used with consumer/user consent. Also, the consumers/users must be made aware mandatorily of the exact details of the information that would be extracted from their profiles, to what extent will it be used, etc.

Also Read :  AI-driven decision-making - Pros & Cons

Your Turn…

What are your thoughts on this topic? Express your thoughts in the comment section below. Subscribe to our blog to read answers to trending GD topics.

Photo by Lukas from Pexels

Copyright @ Group Discussion Ideas.

Want to listen to this instead?

Subscribe to our YouTube channel. We upload videos on GD topics regularly.

Purpose: ,


  • Priyanka, Sep 30, 2021 @ 9:44 am Reply

    In an era of multi-cloud computing, data owners must keep up with both the pace of data growth and the proliferation of regulations that govern it—especially regulations protecting the privacy of sensitive data and personally identifiable information (PII). With more data spread across more locations, the business risk of a privacy breach has never been higher, and with it, consequences ranging from high fines to loss of market share.

  • SOURAV DE, Apr 18, 2019 @ 9:30 pm Reply

    Big data and information privacy has become a real headache for the people. Our data is not safe anymore. The number of facebook accounts hacked is tremendous. Last year there was hue and cry over ransomcare which made our pc vulnerable. Bitcoin is no exception in this field, there is an urgent need to address to this problem by engaging quality professionals, track down activities in the dark net, provide filters for removing spams and boosting the anti virus systems. There should be proper awareness about the risks in making any personal info private. All these steps can prevent the ongoing problems.

Leave a Reply

Your email address will not be published. Required fields are marked *