Will E-commerce dominate physical stores?


In Favor :-

  • Growth of E-commerce is much faster than growth of sales in physical stores in retail sector.
  • Online shopping is very convenient and time saving for consumers, because products will be delivered at our homes.
  • E-commerce platforms are bringing more and more features like delivering daily usage items for the month, same day shipping etc.
  • At present, 60% of the world’s population is not connected to internet. Once they connect to online, E-commerce’s growth will be more.
  • Less capital investment and operation costs make online shopping sites more profitable. Hence they can provide more services to customers.
  • Online stores are providing more flexible payment options like wallets, coupons & EMI etc.
  • Some physical retail stores are shutting down as they find it difficult to compete with online stores.
  • Finding things in online stores is much easier compared to physical shops.
  • The need to stand in queue to pay the cash will be eliminated.  This will be an advantage in user experience.
  • We can buy any product form any corner of the world through online stores, even if we live in a remote area.

Against :-

  • Though the growth of online stores is faster, 90% the sales of retail items is being done by physical stores.
  • The biggest advantage of physical stores is the facility to touch and try the products, which is pretty difficult in E-commerce.
  • Physical stores enables the owner to have stronger customer relations, when compared to online shopping sites.
  • At present, online stores are offering many discount deals to attract customers. Once they stop discounts, people may not choose to buy the same things online.
  • Returning and exchanging things in online stores is a difficult process compared to physical shops.
  • In online stores, many will just check products and few people buy. So the conversion rates will be low. But in physical stores, conversion rates will be high.
  • With the constant innovation in the technology sector, online shopping will become safer than the present.
  • E-commerce is very innovative, when compared to physical stores.
  • While buying things from online stores, we have to put up with sponsored products ads, popups etc.
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Facts :-

  • More and more physical stores are integrating with E-commerce sector.
  • Physical stores are called as ‘Brick and mortar system’.
  • Consumers are preferring online shopping for some goods like furniture & office supplies, and preferring physical stores for some goods like groceries & food items.
  • As anyone can sell in online store, Low quality products are also being sold there.
  • Photos in online stores can be deceptive.
  • As cyber attacks and malware are increasing day by day, people are fearing about the safety of using online shopping.

Room for improvement :-

  • E-commerce :- Online stores need to take steps to eliminate substandard products.
  • Physical stores :- Brick and mortar stores need to change with the changing societal needs. It should adapt innovative changes.

Conclusion :-

Physical stores will not go away for sure. Instead the present trend indicates that physical stores and E-commerce sector will work together in a win-win situation.

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Afterwords :- Do you prefer online shopping over shopping in physical stores? What do you think about the future of e-commerce. Express your thoughts in the comment section below.

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  1. As,We are rapidly stepping towards digitization, people are becoming more aware for how to use the technologies in terms of phones , laptops , people become more aware about the online shopping websites of both urban and rural sectors, it’s more convenient to purchase any item just sitting at your place , where you are saving your time plus money too (like travel expenditures and also you will get discount offers and EMI facilities ) ,as all big brands of all sectors are available online now for shopping with great discount offers, you just need to search type of your item, n get that according to your budget too , also you can track your product until didn’t receive that, also the most important is that , those people who didn’t get platform to sell their products can easily put their items on online shopping websites, like people who works on handcraft works , specially women of rural backgrounds are taking advantages of it by selling their own made items like cloths , groceries , bags and food items like pickles,and they can get their payments without any middle man and transparently and easily . So , according to me e-commerce has its more benefits than the disadvantages just requirement is of making people more literate n aware in terms of digitization and e-commerce and for that only the government should not only took the responsibility but we youth should come forward n become volunteer to make people aware about it.


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