Theme:

  • During the COVID pandemic, paid subscribers of OTT (over-the-top) platforms (Ex- Netflix, Amazon Prime, Hotstar etc. ) have increased at a rapid rate. In recent days, a few movies are being directly released in OTTs. Several OTT platforms are making their own original movies. More and more new OTT platforms are being launched giving tough competition to theatres.

OTT platforms:

  • Pros of OTT platforms:

    • We can watch the content whenever we want to. OTT platforms provide flexibility and convenience.
    • Some people, who live in remote areas do not have theatres nearby. And for some others, going to theatres is difficult due to disability or restrictions. OTT platforms are inclusive and enable everyone to watch the content from home.
    • For binge-watchers, OTT platforms are cost-effective. As there is no need to pay for each and every movie, people can watch plenty of movies and other content for just a subscription price.
    • Sometimes, makers of small movies struggle to release their movies in theatres. Moreover, they do not afford to spend so much money on promoting the movie. If there are no famous stars in the movie, it’s a bit difficult to bring the audience to the theatres. For them, OTT platforms are a boon. They can reach a wider audience.
    • A few movie, which are failed at box office are impressing audience later when they are released on OTT platforms. This can ensure enough profit for producers.
    • OTT platforms are making original movies, which are getting applause for the quality content. This is forcing regular movie makers to think differently and to make quality content.
    • NRIs (Non-resident Indians) can now easily watch Indian movies due to the proliferation of OTT platforms.
    • As OTT platforms are providing subtitles for many movies, we can watch movies of other languages too. This facility is giving us a wide variety of content choices.
  • Cons of OTT platforms:

    • The growth of OTT platforms is a threat to many jobs in theatres. Even though OTT platforms are creating plenty of new jobs, they are skilled jobs. Moreover, Theatre owners have spent crores of rupees in building infrastructure. But now, due to OTT platforms, they are not getting enough returns for their investment.
    • A few movie industry people are blaming OTT platforms for failure of movies at box office. It is partly true because as movies will eventually be released on OTT platforms, many people are not willing to go to theatres.
    • Not everyone has smart TV or smartphone yet. Moreover, to watch and experience 3D and 4D movies, many people have to go to theatres. So, OTT platforms cannot completely replace theatres.
    • For people who watch movies occasionally, OTT platforms are expensive.
    • In general, Indian films make huge profits by releasing movies in US and European countries. But with releasing movies on OTT platforms, they are losing one of the main revenue sources.
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Theatre:

  • Pros of theatres:

    • Going to the theatre to watch movies is a different experience, which cannot be replaced by any content streaming platform.
    • Meeting friends and family for watching movies in the theatre improves relationships and bonding.
    • Theatres provide employment to many skilled and unskilled workers.
    • To watch and experience 3D and 4D movies, many people have to go to theatres. So, OTT platforms cannot completely replace theatres.
  • Cons of theatres:

    • For binge-watchers and for big families, going to theatres is expensive in the long run.
    • During the COVID pandemic, people preferred staying at home. So, this proved that theatres cannot survive in epidemics, pandemics and in other similar situations.

Conclusion:

Both theatre and OTT platforms have their own advantages and disadvantages. OTT platforms have a lot of scope for growth. But that doesn’t mean that they can replace theatres. In the foreseeable future, both will stay and continue to entertain the audience.

Your Turn…

What’s your take on this topic? Express your thoughts through the comment section below. And subscribe to our blog to read answers to the trending GD topics.

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5 Comments

  • Vijai, Aug 10, 2023 @ 9:02 pm Reply

    Hi
    This is Vijay
    I would like to say only one thing ie . OTT has its important moreover, Theatre having Good invironment in camparision to OTT. You can enjoy more there with company of your friends.

  • Niharika A, Jun 21, 2022 @ 2:04 pm Reply

    OTT’s have really contributed a lot ….they just kept the entire lockdown days entertained…. people could get enough entertainment at the comfort of their houses…hats off to their efforts…!!!
    But, on the other hand theatres have their own significance…no platforms can replace the environment, theatres would provide….!!! Both will survive till end….bcoz entertainment is equally important for our lives…and people will opt the one they like.

  • Chirag purohit, Dec 20, 2021 @ 6:00 pm Reply

    I’d like to add a new direction to it ..
    As we know Marginal utility concept (MU) the OTT platform are providing so much series and movies to its audience which a good thing but the utility or satisfaction the audience is getting diminishing.
    One more point
    Thanks to OTT platforms that they have popularized one segment that is documentaries in the variety of audience and giving quality and knowledgeable content.

  • ANURUPA CHATTERJEE, Sep 24, 2021 @ 12:36 pm Reply

    Though OTT has many advantages but it can never replace movie halls .

    • Chinmin, Jan 21, 2023 @ 4:24 pm Reply

      I think OTT would soon replace the the Movie theatre seats as OTT provides the flexibility of watching which movie doesn’t, and people can enjoy their favorite snack when sitting in front of the OTT screens irrespective of costs. Only original content is uploaded on OTT platforms and also OTT Platforms provide a chance to newcomers in terms of web series which is at present impossible to bag a role in the so-called Bollywood industry.

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