At present India is facing an economic slowdown. In the April-June quarter, India's GDP growth rate was just 5.7%. To become a $5 trillion economy, at least 8% GDP growth rate is needed.
Using controversy as a marketing strategy is quite risky too because if it uses any sensitive topic in a way that hurts the sentiments of people, it may generate negative publicity and can affect the reputation of the company.
The government should bring scrappage policy by giving incentives to buy new vehicles in exchange for old vehicles. This will help the automobile industry to a great extent and also will help the government in its goal of phasing out fuel-based vehicles and replacing them with electric vehicles.